Lang Lang partners with UNICEF to promote its initiative
On March 22 Lang Lang celebrated the 60th anniversary of the UNICEF Greeting Cards project, one of the oldest and most popular fundraising initiatives of UNICEF. Lang Lang is a UNICEF Goodwill Ambassador and he gave a personal gift to this esteemed organization and everyone who benefits from its support: an enchanting performance of Franz Liszt's Liebestraum, which will become the new theme tune of the greeting cards initiative. Together with German media stars Lang Lang spoke about the importance of supporting this project and helped raise awareness of the causes promoted by UNICEF through this project. Click here and here to watch the videos (in German) and see photos from the event hosted by the leading German publishing house Burda.
Click here to see more photos from the event.