Infront takes ‘Art on Ice’ to China – with famous pianist Lang Lang as main act
In a close and long-term collaboration with Art on Ice Production AG (Carré Event AG), Infront Sports & Media brings ‘Art on Ice’ to China. The popular European show will be staged for the very first time on 18 and 19 June 2011 at the Mercedes-Benz Arena in Shanghai. The famous Chinese pianist Lang Lang and a line-up of successful ice skaters (including four World Champions) are expected to draw in the attention of the Chinese public – making the event an attractive sponsorship opportunity and offering brands access to the appealing Chinese market.
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